What Will You Learn?

• Understand the varying role of a Product Manager through different types and sizes of companies
• Decide which type of Product Manager best fits one's goals and personality
• Understand the Product Lifecycle and how it applies to every product
• Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
• Know how to identify ideas worth pursuing and dedicating resources to
• Understand how to get at the root of customer pain points
• Understand and communicate customer pain by type and frequency
• Assess the core problem of a product
• Find and compare competitors and competing products
• Differentiate between Direct, Indirect, Substitute, and Potential competitors
• Understand the process of Customer Development and how it relates to being a Product Manager
• How to find potential interviewees for product interviews, user tests, and exploratory interviews
• How to structure and run a customer interview
• How to model interview questions correctly while avoiding bias
• Navigate the four different types of customer interviews
• Find potential interviewees both internally and externally
• Write emails that will get users and potential customers to respond
• Build user personas based on both qualitative and quantitative data
• Understand the difference between a wireframe, a mockup, and a prototype
• Sketch out a wireframe with just a pen and paper
• Use Balsamiq to create wireframes at an intermediate level
• Use a sketch system called POP for digitizing product sketches
• Create specs for epics and user stories
• Properly apply acceptance criteria
• Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
• Correctly evaluate which product metrics to track and which to ignore
• Apply the AARRR framework to your product
• Apply the HEART framework to your product
• Track your metrics using a variety of software
• Create a product and feature roadmap
• Create a product backlog and properly prioritize features
• Calculate team velocity and build estimations for product delivery
• Understand the difference between Agile and Waterfall development
• Understand the difference between two popular Agile frames: Scrum and Kanban
• Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
• Communicate effectively with all the stakeholders of a product
• Communicate effectively with engineers in a way they will appreciate and understand
• Communicate effectively with designers by focusing on the things they care about most
• Communicate effectively with executives and higher-ups
• Understand the role of technology in modern Startups and Fortune 500s
• Understand the basics of "The Cloud" and Servers vs. Clients
• Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
• Understand the basics of APIs, what they do, what they look like, and how your team might use them
• Understand how to obtain relevant experience to set up for a transition to Product Management
• Build a portfolio that will assist in a hiring application
• How to self-brand online and build a following pre-hire
• What to look for in Product Management jobs and what to ignore
• How to apply insider tips and tricks to getting hired as a Product Manager
• Craft a resume that appeals to a hiring manager for Product Management placement
• Ace the Product Manager interview
• Excel beyond getting hired